Listerine Advert Analysis

  

What product does it promote?

This advert promotes Listerine the brand which is used for mouthwash.

What facts about the product does this provide?

The facts which the product provides is that 1/3 of people have stinky breath(halitosis) and many people don't know that.

How do you know the target audience is women?

I know the target audience is women because in the adverts it mostly shows women in them and secondly men don't really care if their breath smells.

How is it attempting to appeal to women?

This is attempting to appeal to women as it shows women don’t know whether their breath smells or not.

What persuasive language techniques does it use?

This uses an impulsive technique as it says ‘Often a bridesmaid but never a bride’ this shows us that women ain't happy while having bad breath (halitosis) this will cause women to buy the product.

What is it suggesting about societies values at the time?

Societies values were very high at that time as every women had to get married no matter what circumstance and that there was a lot of talking behind women backs.

Do you think the people depicted in this ad represent typical people from the 1920’s? Explain your answer.

I think people in this Ad were represented typically in the 1920’s.This is because women suppose to be perfect for men because the standards were very high as them women HAD to get married and that every women were judgy on how they looked and that if they had halitosis.

Positive and Negative Representation of Women

Representation

 

In this print advert Taylor Swift is wearing a Cinderella dress which is pink that connotates royalty,power and luxury.In this advert women are represented positively as they can show who they really are such as Taylor Swift wanting to be Cinderella and they have good priority.Furthermore it says ‘The beginning of something magical’ which means that women were once a girl and shouldn't stop believing in fairy tales.This print advert also shows that she is attractive as she is a celebrity.The target audience is mainly for women in their 20 or 30’s.

This print advert has represented women negatively as the lady is cleaning the floor while the man is standing and laughing at her.Women have to do everything when it comes to cleaning.This advert also suggests that men are stronger than women because it says ‘watching housewives since 1957’ means that women haven’t had control of the house as they had to do all the chores.This advert is targeted for women as they need to know what is happening with society,they need to learn to be strong and not be those weak wives that actually listen to their husband.

1920'S Print Advert

1920's Print Advert

Women in this print advert are represented positively because they are wearing appropriate clothing and are representing America as they are wearing American colored clothing. They look very rich and sporty this advert also make women feel the need to be sporty and patriotic as shown by the clothes they were which may represent the stars and stripes of America. Further more when it says "we salute you" and the women are saluting this makes people happy and respected and would want to buy the cigarette. 

Connotation& annotated print ad

This image shows the target audience which are women mainly that buy these products.In this  print advert it shows a model/celebrity endorsement and this can get more attention and more people who like the person would to come and buy this product and also the people that recognize the name of this product would buy it.This print ad also shows the sexuality of this person because of the facial expressions used and the visual looks with the editing of the background fading away to make the color red stand out.The color red connotates with danger,power and love.This color brings text and images to the foreground.