Appeals

Need to escape - flight is very appealing; you can imagine adventures you cannot have; the idea of escape is pleasurable.

The History Of Advertising.

The History Of Advertising

·        Advertising is still the most powerful form of advertising and has been around ever since humans started providing each other with goods and services.

·       The Great Fire of London in 1666 was a boost to this type of advertisement, as people used newspapers in the aftermath of the fire to advertise lost & found, and changes of address.

 Advertising And The Industrial Revolutions

·        Before there was no use of adverting because buyers and seller s were personally known to one another.

·        People needed to brand their products, in order for other people to buy it and create mass recommendations to support the mass.

Bubbles the Pears' Soap Advertising Innovation

·         An early advertising success story is that of Pears Soap was that

     Thomas Barrett married into the famous soap making family and needed lots of people to buy it so they can survive.

·         He took images considered as "fine art" and used them to connote his brand's quality, purity (ie untainted by commercialism) and simplicity (cherubic children). The campaign was a huge success.

The First Advertising Agencies

·        Everyone was realizing a promotion for their products  was hard if they were to survive.

·        A example of this is the advertising produced for Arrow Shirts by the copy writing team of Earnest Calkins and Ralph Holden, who hired Joseph Leyendecker to create an image for the campaign.

Advertising and the First World War

·        Poster advertising  was so common in Europe than the USA before 1914.

·         When war stopped all the governments made it look like posters turned into propaganda.

Advertising Through The Great Depression

·        People treated themselves to costly with new goods e.g cars, washing machines, and radiograms, and all of them needed to be advertised.

·        The public had an appetite for radio, but there was no real way to get them to pay directly for the expensive broadcasts.

Advertising & TV

·        The 1950s brought post-war affluence and whole new glut of material goods for which need had to be created. Not least of these was the television set.

·        Several different advertisers could buy time within one show, and everything would be out of control.

Madison Avenue - how the Mad Men came to be

·        By the 1950s, advertising was considered a profession in its own right, not just the remit of failed newspapermen or poets.

·        Also this attracted men and women which wanted to thrill peoples mind,it became a huge competition.

How has advertising changed with the progression of technology?

Advertising has changed the progression of technology because before they had goods and services to sell their product and before it was really hard to live and promote their products because then it would be hard to survive without food and electricity.But nowadays they have televisions,phones,moving images,billboards magazines,sponsorship by celebrities,internet viral and lots more. And now lots of people would buy the product because there are lots of Ads and its popular than the olden times.

Advertisement And Print Ads

I chose this advertisement because it makes me laugh each time i watch it.This advert is about children eating apple slices in McDonald. I also like this advert because i love the minions and this advert promotes Despicable Me the movie and promotes McDonald because it is good for the young audience as they like toys and Despicable Me and also as it is happy meal.Another reason this advert is good is because its telling the kids to eat healthily and happily ( apple slices) they also get a little minion of their own.

I like this print advert for many reasons firstly because Beyonce is my favorite singer and i love New York but not as much as i love the color blue.This Ad is about perfume as you can see the bottle it is sponsored by Beyonce. This is mostly aimed at teens and middle class because they would love to smell nice in a very important occasion e.g a party,wedding.This perfume also promotes the company Beyonce hired to make the bottle.